Project

Midtown

Location: Tel Aviv
Developer: Electra Real Estate, Africa Israel
Architect: Moshe Tzur Architects and City Builders
Main Contractor: Electra Constructions
Aluminum Consultant: Landman Aluminum
Scope: 32,000 square meters
Design and Execution of Aluminum Works: Alum Eshet
Product: Matrix 50 multi-story curtain walls

Project Description:

Located on Begin Road in Tel Aviv-Yafo, this skyscraper reaches a striking height of 197 meters and is primarily used for office space. The tower is a key component of a larger complex that includes another tower, a shopping center, and additional public buildings. Architecturally, the tower features a distinctive design comprising two box-like structures stacked with a slight offset. The lower segment ascends to 32 floors, while the upper levels are characterized by a subtle rotational shift. Each floor encompasses approximately 1,660 square meters, optimizing space and functionality.

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